Meet the Good Little Company. We worked with the lovely bunch at Finnebrogue to create a new brand of super-sausages for families and I got to create a family of characters to represent the brand.

I could waffle all day about this but to cut a long story short, they’re the best sausages you could buy (85% outdoor bred pork, no artificial nasty chemicals, gluten-free, the list goes on) AND Atto Partners worked out a great plan with Christian Aid so that every time you buy one pack of Good Little Sausages, someone in a country like Malawi gets a meal every day for a week.

​I also produced an animation to explain the meal for a meal concept. It's not often you get to make a bit of a difference in the actual real world.

Go look and join the Facebook group or follow the Twitter and the Good Little Company will donate a meal on your behalf. Even better – go buy the sausages in Tescos (they’re great with mash and onion gravy).